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The Competitive Advantages & Value of Great Culture

  • align.Space 2 West Market Street West Chester PA 19382 (map)

Overview: Competitive Advantages & Value of Great Culture – 3 Universal Truths in Business with John Ratliff & Kevin O’Connor. Discover the power of a dream and an inspired team , 3 myths about employees, how to build a great culture and attract and retain talent, and more. Here is one critical aspect of building a world-class culture that John and Kevin will share at the workshop.

Join us for this 1/2 day afternoon workshop. 

Date: October 24, 2018

RSVP: October 21, 2018 

Venue: align.Space 2 West Market Street West Chester PA 19382

Attendees: Event is open to EO members, EOA members, EO Strategic Partners and guests. Guest fee applies and collected during registration. 

Attire: Business casual

Parking: On Street and parking garage parking available

Schedule Overview: 

  • 1:00pm: Arrival & Workshop
  • 4:30pm-5:30pm: Happy Hour (beer, wine) and butlered hors d’oeuvers

About John Ratliff: John Ratliff is a co-founder and partner of align5 and is responsible for leading all of the firm’s strategic initiatives. Prior to founding align5, John was the President and CEO of Appletree Answers, a telephone answering service company he started in 1995 from his two-bedroom apartment in Wilmington, Delaware. John grew the company organically and through a series of acquisitions, growing the company to 24 US- based locations and 650 employees before it was sold to a strategic buyer in June 2012. John is passionate about strategy, company culture and employee engagement. Along those lines, John leveraged the methodologies of the “Rockefeller Habits” to implement several strategic initiatives at Appletree (such as the Dream On program), which resulted in industry low turnover of about 18%, when compared to an industry average of 110%. John credits the implementation of these strategic initiatives with the tremendous growth in revenue and EBITDA over a roughly 4-year period, which ultimately led to the successful sale of the company.

About Kevin O’Connor: Kevin leads the align5 Coaching Practice as the Vice President of Strategic Coaching and Consulting. Kevin was a leadership team member and Chief Operating Officer with Appletree Answers from 2006-2012 where he helped lead the company through unprecedented revenue growth of over 200% and implemented a world class culture, reducing voluntary turnover in a high-touch, boutique customer contact center organization from over 100% to under 20%. During his tenure, the organization won the Why We Love Our Workplace Award from the Great Places to Work Institute and was named as a Best Place to Work in Delaware twice. After Appletree Answers was acquired, he remained with the acquiring company and served as Vice President of Human Resources for North America, overseeing HR employee relations processes for over 11,000 team members in a publicly-traded company for the US and Canada.  In his career, Kevin has extensive experience in leading successful teams to implement high-engaging cultures and his led over 30 successful acquisition implementations in both public and private organizations.