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REDEFINE IMPOSSIBLE: James Lawrence, "The Iron Cowboy"


Overview: Join EO Philadelphia for our annual FAMILY event. This year's event features Jaes Lawrence: The Iron Cowboy and his message of REDEFINING IMPOSSIBLE. Our event is fully family friendly. That’s right bring your teens, babes and adult children. James message will resonate with all. We will even have babysitting for the itty bitt ones. Please register your kiddos for babysitting HERE by May 1st.

Date: May 18, 2019, rain or shine

RSVP: May 15, 2019

Venue: Lasalle College High School- 8605 W Cheltenham Ave, Wyndmoor, PA 19038

Attendees: EO Philadelphia Members, EO Accelerator Members, Strategic Partners & Families.

Attire: Casual/athletic clothes (no heels allowed on track or field)


9:30: Registration/Breakfast

10:15-11:15: Keynote from James Lawrence

11:45: Relay Races. Groups will be broken into teams for some friendly competition. A chance to exercise your muscles or your brain! Athleticism is not required, there will be challenges of all types.

12:30: Lunch

About James:

When James Lawrence (aka The Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could do it; he penciled in another event the day Lawrence was supposed to complete the challenge. But with the support of Sunny and their five children in tow, and with grassroots support conjured always at the last minute via Facebook, Lawrence accomplished exactly what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the wonderful, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission, and winning two prior world records.  

Lawrence holds two world records in the Guinness Book of World Records: one for completing 22 half-Ironmans in one year (2010) and one for completing 30 full Ironmans in one year (2012). In 2015, he set a record for completing 50 Ironman distances in 50 states in 50 days. Through social media and press, Lawrence was able to find fans in each state—anywhere from 3 to 500 people—to complete some of the Ironman alongside him, and supporters were invited to join him for the Iron Cowboy 5k (the last 3.1 miles of James’s marathon); for his last Ironman in his home state of Utah, more than 3,500 people showed up. Along the way, Lawrence survived tropical storms, internal bleeding, hypothermia, hyperthermia, dehydration, nerve damage, infected foot blisters, a blood-clot scare, extreme sleep deprivation (he only got four to five hours of sleep each night), and a bike crash!

His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won't want to miss this tale of adventure as they 'Redefine Impossible.'