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It's Business, Not Social

  • Penn State at the Navy Yard 4960 South 12th Street Philadelphia, PA, 19112 United States (map)

Date: July 17, 2019

Venue: Penn State at the Navy Yard

RSVP: By July 14, 2019. Please note events can fill up, so registration is always first come first serve. Please note the cancellation/no show/no registration policy listed below.

Attendees: Event is open to EO members, *EOA members, EO Strategic Partners and *guests.

*Please note there is a $75 fee for EOA members and guests. Fee is collected at time of registration.

Workshop Description: Please bring your computer and charger as this will be a hands on workshop. LinkedIn is a business tool, not social media. During an in-depth and interactive workshop session, Colleen demonstrates how CEOs, business owners, and their teams can leverage LinkedIn for brand awareness, business development and recruiting. Each workshop, framed around LinkedIn's Social Selling Index: develop your professional brand, find the right people, engage with insights and build relationships shows the importance of committing to use Linkedin strategically. Additionally, Colleen will discuss Sales Navigator and LinkedIn Recruiter and why a LinkedIn strategy is critical to maximizing sales and recruiting success on LinkedIn.

Colleen, an early LinkedIn adopter, shows you how to analyze your network, increase your personal rankings, develop a highly-engaged online community and create new business opportunities regardless of geography. From strategy to implementation, this presentation provides insight on how LinkedIn can help companies increase their digital presence and drive business and recruiting opportunities. 

Value to members: EO members will leave understanding why they, as CEOs, need to have a complete profile on LinkedIn, why LinkedIn Company Pages are critical to build-out and how they and their employees should use LinkedIn to develop new business opportunities and drive revenue. Members receive a pre-session Profile Builder template to kick-start the session and several valuable up-to-date resources including next steps, how to download your network and how to turn your employees into advocates. 

Speaker Biography: Colleen recognized early on that LinkedIn could connect the world's B2B professionals and provide a way to do business, network, further careers and share knowledge and expertise. Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. 

Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 500 companies who have increased their presence, revenue and hiring opportunities applying Colleen's insight, strategy, and techniques. Colleen and Intero shake up the status quo with a 'personal approach to business by maximizing an individual's network, personal brand, and expertise. 

She has a Masters Degree in Publication Design from the University of Baltimore and an undergraduate degree in Mass Communication from Towson University.