Jeff Cooper

Expo Logic

What’s your business, what makes it special?

Expo Logic provides online and on-site registration for events and conventions. The majority of our clients are associations. The thing that makes us unique is that we create complex integrations between the association’s management software and our registration process. Each experience is tailored to that association.

What is the history or background of this business, why did you start it?

Expo Logic is a family company originally created by my father in 1980. I never thought I wanted to be part of the family business. In fact, in college I was studying biology with the goal of someday going to medical school. During my junior year, my father fell sick and my brother, who was then working at Expo Logic, asked me to help out after graduation. 

While sometimes I wonder “what if” about my childhood aspirations of becoming a doctor, I don’t have any regrets about my decision to join Expo Logic. Ultimately, I never realized I had entrepreneurial aspirations until I was placed in the situation. I love what I do!

Why did you join EO?

About three years ago, I decided to attend GROWCO - an event by INC Magazine. I had never participated in something like this and was amazed that there were other people – other entrepreneurs that didn’t just understand what I was going through but were going through it themselves. 

At that time, none of my friends were entrepreneurs. They all thought entrepreneurship was glamorous. The truth is that being an entrepreneur is tough. I work 24/7. There’s no such thing as a vacation because you are constantly thinking about work. Even as you lie in bed, your mind is busy. You can’t just unplug from your business. 

When I returned from GROWCO, I started searching for groups that I could join so I could continue to stay connected with entrepreneurs. When I found EO, I read all about their philosophy and it just clicked.

What has been the greatest impact on your life since joining EO?

EO helped me focus and work on the business instead of in the business. That has been huge for me! Expo Logic is a much stronger company because I joined EO. 

Furthermore, it’s just great to be able to talk, learn and give back to my peers – the entrepreneurs I never even knew existed. It’s awesome having a group of people who just get what I’m going through.

What would you tell others who are considering joining EO?

EO is priceless! You will get an immediate return on your investment. At the same time, what you get out of EO reflects what you put into it. The more you put yourself into EO, the better the experience.